Graf & Sons: http://www.grafs.com/.
In case I've copied that wrong, it's on Google. If you don't know Google, learn about it; it's very good. You can install a Google searchbar on your browser by downloading from the site. It doesn't work for me because it fights with my firewall and locks me up. http://www.google.com/
Another very good one is Turbo 10: http://www.turbo10.com/
If my memory is right the 30/30 reticle is the way a TV is shaped. You won't get the full round picture. The other is the illuminated reticle. Graf's is a great place. Sometimes they don't get the order out right away. It took a couple of days once. Got some stuff that is hard to find. That why I like them
Actually the 30-30 reticle is just a normal round sight picture with your typical duplex reticle. The 30-30 thing has to do with being able to use the reticle as a rangefinder. There should be instructions on how to do this with the scope. I believe the Illuminated reticle is the same style except that it is battery powered to make it light up. Never used an illuminated reticle before. I think Zachary uses them.
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