How much cheaper could it be? This time of year (around deer season) you can get Remington CoreLokt, Federal Blue Box or Winchester Super X for $11 to $14 a box at most outdoor superstores or WalMart. Wolf gold is still Wolf. It makes more soot than green birch logs.
If you are just going plinking, and you take your gun cleaning kit to the range, fine. Don't expect to get groups good enough to dial in a scope.
If you are trying to humanely kill an animal, what is a few cents more per bullet in the grand scheme?